Most businesses believe the best way to maximize Return on Investments (ROI) is by setting precise short and long-term goals. While there is nothing wrong with setting goals and objectives, realizing the role of marketing analytics in maximizing ROI can help upscale most of these businesses without much struggle. Unfortunately,...

RFID has been evolving for almost a century, but only recently have companies recognized the full potential of this tech. Radio frequency identification (RFID) takes advantage of magnetic fields to wirelessly transmit information. Most often, RFID utilizes tags that are attached to specific objects and that contain specific information...